Pepsi Lipton

BRISK CASE STUDY Overview Customer visibility The Pepsi-Lipton Partnership is a joint endeavor between two major cross offs, Pepsi-Cola North the States and Unilever. This entity is responsible for the Canadian promotional materials of Lipton, one of the leading beverages in the global market. blood Situation The company launched an entirely naked rattling(a) Ready-to-Drink Iced Tea earlier last year. The brand recognized the emerging comportment of a new media segment and required assistance in exploring the dominance of direct-client communication victimisation Mobile and Web technology.habit-forming Mobile Corp. Solution Addictive Mobile Corp. combine marketing savvy with their licensed technology to visualize and power a Txt 2 Win Contest campaign, Beat the discolor with dashing. The promotion incorporated both mesh and mobile mediums to raise customer experience. 1 Benefits new gained the ability to offer contestants premium web and mobile issue age providing an amusing, interactive and instantaneous entry regularity.Coke and PepsiThis expressive style setting practice of wireless technologies created a consumer buzz while allo kick upstairsg the brand to track promotional results in real- time. PROFESSIONAL SOLUTION Traditional media assist in forming sign contest awareness with high school caller announcements, beverage army tank stickers and high traffic website banners. Consumers were informed they could enter the Brisk contest for chances to win a grand prize and one of the hebdomadary draws, 1001 prizes in all. Participants displace an SMS message to the short code 27475 (BRISK) to automatically opt-in to the contest.Through a wireless dialog, the consumer wise(p) they could gain an extra ballot all(prenominal) time they sent the school textbook message PLAY once a day. engine room integration allowed entrants to dispatch free SMS text messages to their friends from the website, www. brisk. ca. Selected participants w ere sent a attractive code via text message and instructed to go online for prize redemption. 2 RESULTS AMCs mobile technology, harmonious with all mobile carriers, permitted a wireless track for participation in the Beat the Blues with Brisk contest.There was a integral of 50,000 entries (two months), fully automated, including plectrum and prize redemption. During the promotion, a 9% spike in sales was noticed, an modal(a) of 100 new members signed up each day while website traffic increased to 1. 7 million hits. Brisk now has a database of over 6,000 opt-in members, indispensable market research to equal and analyze. Brand family relationship was strengthened through an engaging and personal method directed towards consumer identification. totally within in a two months campaign. 3Pepsi LiptonBRISK CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands, Pepsi-Cola North America and Unilever. This entity is responsib le for the Canadian promotions of Lipton, one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential of direct-client communication using Mobile and Web technology.Addictive Mobile Corp. Solution Addictive Mobile Corp. combined marketing savvy with their licensed technology to design and power a Txt 2 Win Contest campaign, Beat the Blues with Brisk. The promotion incorporated both web and mobile mediums to enhance customer experience. 1 Benefits Brisk gained the ability to offer contestants premium web and mobile content while providing an amusing, interactive and instantaneous entry method.Coke and PepsiThis trend setting use of wireless technologies created a consumer buzz while allowing the brand to track promotional results in real-time. PROFESSIONAL SOLUTION Traditional media assisted in forming initial contest awareness with high school party announcements, beverage cooler stickers and high traffic website banners. Consumers were informed they could enter the Brisk contest for chances to win a grand prize and one of the weekly draws, 1001 prizes in all. Participants sent an SMS message to the short code 27475 (BRISK) to automatically opt-in to the contest.Through a wireless dialog, the consumer learned they could gain an extra ballot each time they sent the text message PLAY once a day. Technology integration allowed entrants to send free SMS text messages to their friends from the website, www. brisk. ca. Selected participants were sent a winning code via text message and instructed to go online for prize redemption. 2 RESULTS AMCs mobile technology, compatible with all mobile carriers, permitted a wireless pathway for participation in the Beat the Blues with Brisk contest.There was a total of 50,000 entries (two months), fully automated, includ ing selection and prize redemption. During the promotion, a 9% spike in sales was noticed, an average of 100 new members signed up each day while website traffic increased to 1. 7 million hits. Brisk now has a database of over 6,000 opt-in members, indispensable market research to compare and analyze. Brand affinity was strengthened through an engaging and personal method directed towards consumer identification. All within in a two months campaign. 3