Content and language Essay Example for Free

Content and phraseology EssayIn this piece of coursework I lead be comparing the attend covert of a broadsheet and a tabloid newspaper on the day that labour won the 2001 Election. To do this I will be concentrating on three main attributes, which are design and layout, content and wording. First of whole I will look at how effective the design and layout of the front cover is. On my elect tabloid, The Sun, there is of course the bright red Sun logo but even more(prenominal) smasher is the advertise, Blairs Back. This advertize is over double the size of The Sun logo. at that place is then on the left-hand placement of the page a big picture of Tony Blair.Below the big heraldic bearing is a sub heading which reads, working class romps in with epic second landslide. Below the sub heading is a small subdivision of text that carries on inside the paper. Overall the design and layout of this front cover is quite effective because the overvaliant headline stands out and really hits you in the face which makes you want to bribe the paper to see what the headline means. The sub heading then gives you more information, which attests that the paper is quite informative. The photograph on the front cover ads a bit of colour and life to the paper to show the reader that it isnt a dull paper. there is as swell as a lure at the bottom of the page that says, See pages 2, 3, 4, 5 and 4-page pullout. This shows the potential purchaser that there is a lot more information inside the paper or so the choice that encourages them to buy the paper. Basically, the front cover of The Sun concentrates entirely on the election. On the other hand in my elect broadsheet, The measure, it is a genuinely different story. The front page of The Times doesnt just concentrate on the election but on many other topics including things like sport. Like The Sun it has a date and charge at the top of the page. The main headline reads, Election reward for Prescott. Th is is referring to the new job John Prescott will get now that Labour has been re-elected. Below that in the centre of the page is a picture of Tony Blair enjoying a day out with his family. Below that is another smaller story about the election. The headline says, Blair forecasts further growth. There is another smaller picture of the Blair family to the left of the headline. Below that is a completely unrelated hold about Lord Archer. To the right of this story is an advertisement for Tiffany Co. diamonds. Overall the design and layout of The Times is really effective. The main headline is bold and simple which stands out.The photographs add life and colour to the paper. The amount of text shows the purchaser it is a precise informative paper that will appeal to a lot of people. The second story and the advertisement shows the buyer that the paper is interest in the election but the final story shows the buyer that it is also interested in the rest of the world. There is al so a lure at the bottom of The Times. It reads, The Times now page 2. Crossword p 32. Media Times 2, p 21-25. TV radio Times 2, p 27-32. This also encourages the buyer to buy because there are other things inside apart from news. The photographs on both paper are also important.In the Sun it shows a smiling Tony Blair in a shirt and tie. I think that the picture is trying to say that Tony Blair is happy to be back in office and he is going to try his threateningest to make a difference. In The Times there are two photographs which show a genuinely similar thing. Both of the photographs show Tony Blair acting very relaxed with his family. The bigger photograph was taken this year just earlier the election but the smaller one was taken in 1997 before the election. I think the photos are trying to say that Tony Blair is almost taking it too easy and that he thinks he has already won.The headline of a newspaper and the way it is presented is also very important. On the front cov er of The Sun the headline is short, snappy, bold, big and close together. The headline reads, Blairs back, which is in block capitals. The headline takes up just over half the page even though it is very short. I think the headline is trying to create the effect that Labour is back, bigger and better than ever. On the front page of The Times it is very different. The main headline on the front page is a lot smaller and little bold than the one in The Sun.It is a lot more spaced out and not as to the point as The Sun. The headline reads, Election reward for Prescott. The headline is in lower case writing but is bolder than the text in the article. I think the headline is trying to create the effect that if Labour win the election people involved get rewards. In other words if you work hard you will get a treat The arguments and issues presented in the lead story are a very important part of a front page. On the front page of The Sun it is obvious square(a) away that The Sun is v ery pro Labour. You dont even need to read the article to know this.At the top of the page there is a badge with the Labour symbol in the middle. In the article though it says, Tony Blair powered back into No10 early today after a SECOND landslide victory. You hind end see straightaway that The Sun is persuading the public that Labour deserves to be back in office. After read the article you can also tell that The Sun does not like the Torys. In the article it says, supercilious Mr Blair crushed Tory dreams of a revival-and put William Hagues job as Opposition leader in peril. This is a very blunt and uncaring comment and it shows The Suns loyalty to Labour.In the article it also gives you all the statistics to show you by how much Labour won, as if they havent already The ITN exit poll gave Labour 417 seats. The Suns article is also very brief with not much detail in it. The Times article though is very different. It has a very neutral attitude and it is almost organism unfai r to the Labour party. In the article the writer raises the issue that although John Prescott has been given a new title he has been doing that job all along. Mr Prescott is being switched from his role as Environment Secretary to become Mr Blairs deputy in fact as well as name. The writer then raises the argument that John Prescott wont be with Labour come adjacent election. Even so, some ministers believe it will be surprising if he stays in the governing body throughout the new Parliament. The article in this paper is a lot longer and more detailed. The language in the two newspapers is very different. This is because The Sun appeals to the working class person where as The Times appeals to the more professional classes. That is why The Times uses more sophisticated language and The Sun is very blunt and to the point.